Zara case/ business strategy, organisational strategy & business processes
Gallagher (the author of this week's case study) says that Zara is using "counterintuitive moves" to help it beat the pants off the competition.
i) Explain one of these counter-intuitive moves.
ii) Why is it counter-intuitive and how is it creating success for Zara?
Friday, 1 August 2014
Saturday, 26 July 2014
Blogpost 2
Roche case/Organisational strategy
Please read the Roche case (the article by George Anders from Fast Company - see Blackboard).
What does George Anders mean when he says, "for all of the ingenuity involved in making the GeneChip, it has required cleverness on Roche's part to use the chips effectively within a big organisation"?
(In your answer, give examples of how Roche changed its organisational approach to support effective use of the technology)
Please read the Roche case (the article by George Anders from Fast Company - see Blackboard).
What does George Anders mean when he says, "for all of the ingenuity involved in making the GeneChip, it has required cleverness on Roche's part to use the chips effectively within a big organisation"?
(In your answer, give examples of how Roche changed its organisational approach to support effective use of the technology)
Thursday, 17 July 2014
Week 1
Week 1: TAL case/D-'Aveni's 7S Hyper-competition model
Which of D'Aveni's Seven Ss hyper-competition model best helps to explain TAL's use of vendor Managed Inventory (VMI)? (Why do you think this?)
(The TAL case is available on Blackboard in the week 2 readings)
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